Whatnot social commerce integration
Grow your business on Whatnot
Sell on Whatnot with live and social orders flowing into the same inventory, picking and shipping workflow as every other United States channel. Willowcommerce connects your catalog, inventory, orders and shipping to Whatnot so you can scale without extra work.
Everything you need to sell on Whatnot
Listings & catalog
Publish and update Whatnot products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to Whatnot, across every warehouse, so you avoid overselling.
Order management
Whatnot orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to Whatnot on time.
Fees & payouts
See Whatnot fees and payouts against each order wherever Whatnot provides the data.
Performance insights
Sales, top products and profit by SKU across Whatnot and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through Whatnot's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your Whatnot account
Have an active Whatnot seller account ready.
Connect Willowcommerce
Link Whatnot in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce Whatnot integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its Whatnot integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Whatnot orders imported automatically, including live-show sales
- Stock reserved from one shared inventory pool to avoid overselling during shows
- Bulk labels printed right after the show ends
- Tracking sent back to Whatnot and buyers automatically
Whatnot integration FAQ
Does Willowcommerce integrate with Whatnot?
Yes. Willowcommerce connects to Whatnot to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to Whatnot?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to Whatnot, helping prevent overselling. Unchanged quantities are not resent.
Can I manage Whatnot alongside Amazon, Walmart and Shopify?
Yes. Whatnot runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is Whatnot available outside United States?
Willowcommerce supports sellers in multiple countries. Where Whatnot operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for Whatnot
- One inventory pool across Whatnot, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU