Instagram Shopping social commerce integration
Grow your business on Instagram Shopping
Sell on Instagram Shopping with live and social orders flowing into the same inventory, picking and shipping workflow as every other United States channel. Willowcommerce connects your catalog, inventory, orders and shipping to Instagram Shopping so you can scale without extra work.
Everything you need to sell on Instagram Shopping
Listings & catalog
Publish and update Instagram Shopping products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to Instagram Shopping, across every warehouse, so you avoid overselling.
Order management
Instagram Shopping orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to Instagram Shopping on time.
Fees & payouts
See Instagram Shopping fees and payouts against each order wherever Instagram Shopping provides the data.
Performance insights
Sales, top products and profit by SKU across Instagram Shopping and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through Instagram Shopping's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your Instagram Shopping account
Have an active Instagram Shopping seller account ready.
Connect Willowcommerce
Link Instagram Shopping in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce Instagram Shopping integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its Instagram Shopping integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Instagram Shopping orders imported automatically, including live-show sales
- Stock reserved from one shared inventory pool to avoid overselling during shows
- Bulk labels printed right after the show ends
- Tracking sent back to Instagram Shopping and buyers automatically
Instagram Shopping integration FAQ
Does Willowcommerce integrate with Instagram Shopping?
Yes. Willowcommerce connects to Instagram Shopping to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to Instagram Shopping?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to Instagram Shopping, helping prevent overselling. Unchanged quantities are not resent.
Can I manage Instagram Shopping alongside Amazon, Walmart and Shopify?
Yes. Instagram Shopping runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is Instagram Shopping available outside United States?
Willowcommerce supports sellers in multiple countries. Where Instagram Shopping operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for Instagram Shopping
- One inventory pool across Instagram Shopping, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU