Google Shopping marketplace integration
Grow your business on Google Shopping
Connect Google Shopping to Willowcommerce and run listings, orders, inventory and fulfilment for United States from one place. Willowcommerce connects your catalog, inventory, orders and shipping to Google Shopping so you can scale without extra work.
Everything you need to sell on Google Shopping
Listings & catalog
Publish and update Google Shopping products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to Google Shopping, across every warehouse, so you avoid overselling.
Order management
Google Shopping orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to Google Shopping on time.
Fees & payouts
See Google Shopping fees and payouts against each order wherever Google Shopping provides the data.
Performance insights
Sales, top products and profit by SKU across Google Shopping and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through Google Shopping's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your Google Shopping account
Have an active Google Shopping seller account ready.
Connect Willowcommerce
Link Google Shopping in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce Google Shopping integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its Google Shopping integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Catalog and price sync with Google Shopping
- Orders imported automatically with address validation
- Inventory shared with every other United States channel
- Tracking pushed back as soon as the label prints
Google Shopping integration FAQ
Does Willowcommerce integrate with Google Shopping?
Yes. Willowcommerce connects to Google Shopping to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to Google Shopping?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to Google Shopping, helping prevent overselling. Unchanged quantities are not resent.
Can I manage Google Shopping alongside Amazon, Walmart and Shopify?
Yes. Google Shopping runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is Google Shopping available outside United States?
Willowcommerce supports sellers in multiple countries. Where Google Shopping operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for Google Shopping
- One inventory pool across Google Shopping, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU