Macy's marketplace integration
Grow your business on Macy's
Sell on the Macy's marketplace with compliant item setup, real-time inventory, order routing and on-time tracking from one platform. Willowcommerce connects your catalog, inventory, orders and shipping to Macy's so you can scale without extra work.
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Everything you need to sell on Macy's
Listings & catalog
Publish and update Macy's products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to Macy's, across every warehouse, so you avoid overselling.
Order management
Macy's orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to Macy's on time.
Fees & payouts
See Macy's fees and payouts against each order wherever Macy's provides the data.
Performance insights
Sales, top products and profit by SKU across Macy's and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through Macy's's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your Macy's account
Have an active Macy's seller account ready.
Connect Willowcommerce
Link Macy's in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce Macy's integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its Macy's integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Item setup mapped to Macy's category requirements
- Orders acknowledged and routed within retailer SLAs
- Inventory shared with every other United States channel
- Carrier-compliant labels and tracking uploaded on time
Macy's integration FAQ
Does Willowcommerce integrate with Macy's?
Yes. Willowcommerce connects to Macy's to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to Macy's?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to Macy's, helping prevent overselling. Unchanged quantities are not resent.
Can I manage Macy's alongside Amazon, Walmart and Shopify?
Yes. Macy's runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is Macy's available outside United States?
Willowcommerce supports sellers in multiple countries. Where Macy's operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for Macy's
- One inventory pool across Macy's, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU