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Couronne Co.
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How Couronne Co. Expanded Wholesale Distribution with Willowcommerce
Couronne Co.® has been creating timeless glass and metal products for home, gifts, and garden for over 30 years. They use Willowcommerce to manage their B2B wholesale operations, DTC sales, and product catalog across multiple sales channels.
30+
Years in business, now digital-first
2x
Wholesale order volume
35%
Reduction in breakage claims
50%
Faster wholesale ordering
The Challenge
What Couronne Co. Was Facing
Balancing wholesale B2B distribution with growing DTC demand while managing fragile product inventory (glass/metal) that requires special handling and accurate stock tracking.
The Solution
How Willowcommerce Helped
Willowcommerce's B2B wholesale portal with tiered pricing, DTC Shopify integration, and specialized inventory management for fragile goods with bin-level tracking.
Willowcommerce Features Used
B2B Wholesale PortalTiered PricingDTC IntegrationFragile Inventory TrackingCatalog Management
"Willowcommerce modernized our 30-year-old wholesale business. Our retailers can now order online 24/7."
— Couronne Co.