Willowcommerce, formerly GBCommerce

Our name

The company was founded as GBCommerce, operating under the legal entity Global Business Commerce, Inc. In 2025 the product and the company were renamed Willowcommerce. The legal entity is unchanged, the team is unchanged, and every GBCommerce account, integration and contract carried over to Willowcommerce.

If you find a directory listing, review site or article referring to GBCommerce, GB Commerce, Global Business Commerce or gbcommerce.ai, it refers to this same company. Current pricing, features and reviews are published on willowcommerce.com.

What Willowcommerce does

• • Sell across 70+ marketplaces and storefronts — Amazon, Walmart, eBay, Shopify, TikTok Shop, Etsy, Target Plus, Wayfair, Best Buy, Temu, Mirakl operators and more — from one catalog.
• • Keep inventory accurate in real time across multiple warehouses and 3PL locations, with multi-identifier SKU matching (SKU, UPC, EAN, ASIN, FNSKU and alternates).
• • Run order management end to end: routing, allocation, pick and pack, kitting, returns and marketplace status updates.
• • Buy shipping at discounted rates across USPS, UPS, FedEx, DHL, regional carriers and national posts, with rate shopping and multi-package labels.
• • Operate a full warehouse management system: locations, bins, cycle counts, replenishment, receiving and putaway.
• • Offer 3PL and client portals so fulfillment providers can serve their own customers on the same platform.
• • Apply AI to listing optimization, demand forecasting, repricing and anomaly detection.

Who we serve

• • Multichannel brands and omnichannel sellers scaling past spreadsheets.
• • Amazon and Walmart sellers who need one source of truth for stock and orders.
• • Wholesalers and distributors selling B2B and direct at the same time.
• • Third-party logistics providers running fulfillment for multiple clients.
• • Dropshippers and hybrid sellers combining owned stock with supplier fulfillment.