The Bay marketplace integration
Grow your business on The Bay
Sell on the The Bay marketplace with compliant item setup, real-time inventory, order routing and on-time tracking from one platform. Willowcommerce connects your catalog, inventory, orders and shipping to The Bay so you can scale without extra work.
Everything you need to sell on The Bay
Listings & catalog
Publish and update The Bay products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to The Bay, across every warehouse, so you avoid overselling.
Order management
The Bay orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to The Bay on time.
Fees & payouts
See The Bay fees and payouts against each order wherever The Bay provides the data.
Performance insights
Sales, top products and profit by SKU across The Bay and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through The Bay's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your The Bay account
Have an active The Bay seller account ready.
Connect Willowcommerce
Link The Bay in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce The Bay integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its The Bay integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Item setup mapped to The Bay category requirements
- Orders acknowledged and routed within retailer SLAs
- Inventory shared with every other Canada channel
- Carrier-compliant labels and tracking uploaded on time
The Bay integration FAQ
Does Willowcommerce integrate with The Bay?
Yes. Willowcommerce connects to The Bay to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to The Bay?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to The Bay, helping prevent overselling. Unchanged quantities are not resent.
Can I manage The Bay alongside Amazon, Walmart and Shopify?
Yes. The Bay runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is The Bay available outside Canada?
Willowcommerce supports sellers in multiple countries. Where The Bay operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for The Bay
- One inventory pool across The Bay, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU