Your entire catalog, powered by AI
Manage unlimited products with AI that auto-fills 40+ attributes, classifies categories across every marketplace, and resolves identifiers with 8-tier matching. Import 50,000 products in minutes. Export to any format. Publish everywhere from one source of truth.
14-day free trial · No credit card required
See your catalog come to life
A powerful product grid with inline editing, bulk actions, advanced filters, and real-time inventory — all in one view.
| Product | SKU | UPC | Brand | Price | Cost | Stock | Sold | Channels | Type | Status | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 🎧 | Wireless Bluetooth Headphones | WH-BT500 | 850142007231 | SoundWave | $49.99 | $18.50 | 2,450 | 18,420 | 5 | variation | Active | |
| 🧘 | Yoga Mat Pro — Black | YM-PRO-BLK | 860198003411 | FlexFit | $34.99 | $11.20 | 890 | 6,230 | 3 | variation | Active | |
| 🍳 | Stainless Steel Cookware 8pc Set | KC-SS-SET8 | 871234005679 | ChefPrime | $129.99 | $42.00 | 340 | 2,180 | 4 | standard | Active | |
| 🥜 | Organic Peanut Butter 16oz | PB-ORG-16 | 883456007890 | NutHarvest | $8.99 | $3.40 | 5,600 | 42,100 | 2 | standard | Active | |
| 💡 | LED Desk Lamp — White | LP-DESK-WHT | 894567009012 | BrightSpace | $39.99 | $14.80 | 1,200 | 9,870 | 6 | variation | Active | |
| 👶 | Baby Carrier Ergonomic | BB-CARRIER | 805678001234 | LittleNest | $74.99 | $28.50 | 0 | 3,400 | 3 | standard | Out of Stock | |
| 📷 | Smart WiFi Security Camera | GT-WIFI-CAM | 816789002345 | GuardTech | $59.99 | $22.00 | 780 | 15,600 | 4 | kit | Active | |
| 🐾 | Pet Joint Supplement 90ct | PT-SUPP-90 | 827890003456 | PawVitals | $24.99 | $7.80 | 3,200 | 28,900 | 3 | standard | Active |
Complete product detail view
Click any product to see everything — pricing, inventory, identifiers, images, marketplace listings, content, and AI-powered sales forecasting.
Wireless Bluetooth Headphones — Noise Cancelling, 30hr Battery
i Basic Information
Set the default warehouse and location for this product.
Product Classification AI Classified
Weight & Dimensions
Product Images
Primary
Angle 2
Angle 3
Lifestyle
Packaging
DetailDrag to reorder. Up to 8 images. AI auto-deduplicates galleries.
A+ Content AI Assisted
Quick Stats
Inventory
Revenue & Profit Summary
Last 30 daysManage listings across every marketplace
See every store a product is listed on, sync pricing and inventory, and publish to new channels — all from one popup.
Wireless Bluetooth Headphones — Noise Cancelling, 30hr Battery
| MARKETPLACE | SKU | SOLD | REVENUE | MSRP | DISCOUNT | SYS PRICE | MP PRICE | PRICE SYNC | SYS STOCK | MP STOCK | INV SYNC | LAST SYNC | ACTIONS | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
📦 Manual OrdersMAN ○ Not Listed | WH-BT500 | 12 | $599.88 | $0.00 | — | $49.99 | — | Disabled | 2,450 | — | Disabled | — | Publish | |
🟢 Shopify Store ● Live | WH-BT500 | 842 | $42,091.58 | $59.99 | 17% | $49.99 | $49.99 | Enabled | 2,450 | 2,450 | Enabled | 2 min ago | Manage | |
🔶 Amazon FBA ● Live | WH-BT500 | 6,169 | $308,380.31 | $59.99 | 17% | $49.99 | $49.99 | Enabled | 2,450 | 1,840 | Enabled | 5 min ago | Manage | |
🔵 Walmart Marketplace ● Live | WH-BT500 | 1,204 | $60,187.96 | $59.99 | 17% | $49.99 | $49.99 | Enabled | 2,450 | 2,450 | Enabled | 8 min ago | Manage | |
🟣 eBay Store ● Live | WH-BT500 | 389 | $19,446.11 | $54.99 | 9% | $49.99 | $49.99 | Enabled | 2,450 | 2,350 | Enabled | 12 min ago | Manage | |
🎵 TikTok Shop ● Live | WH-BT500 | 156 | $7,798.44 | $0.00 | — | $49.99 | $49.99 | Disabled | 2,450 | 2,450 | Enabled | 1 hr ago | Manage | |
🎯 Target Plus ○ Not Listed | WH-BT500 | 0 | $0.00 | $0.00 | — | $49.99 | — | Disabled | 2,450 | — | Disabled | — | Publish | |
⭐ Best Buy ○ Not Listed | WH-BT500 | 0 | $0.00 | $0.00 | — | $49.99 | — | Disabled | 2,450 | — | Disabled | — | Publish |
Create products in seconds, not hours
Multiple ways to add products — from single entries to bulk imports with AI-powered field completion.
Enter basic info
Add product name and SKU — that's all you need. AI takes care of the rest. Or paste a UPC/ASIN and AI looks up full product data from global databases.
AI enriches everything
AI auto-fills description, bullet points, weight, dimensions, category, brand, material, gender, age group, country of origin, HS code, and more. 3 products processed simultaneously.
Publish everywhere
One click to push to Amazon, Walmart, Shopify, eBay, TikTok Shop, and 75+ more channels. Channel-specific fields auto-mapped. Pricing rules applied per marketplace.
Create New Product
AI Autofill ActiveAI does the heavy lifting
From product enrichment to category classification to bulk updates — AI handles the tedious work so your team focuses on growth.
AI Product Enrichment
Auto-fill 40+ product attributes in seconds. AI analyzes your product name, images, and category to generate bullet points, descriptions, dimensions, weight, material, gender, age group, country of origin, and HS codes. Parallel workers process 3 products simultaneously with tiered model architecture for speed.
AI Category Classification
Hierarchical drill-down classification (L1→L4) maps products to the correct terminal leaf node for every marketplace — Amazon Browse Nodes, Walmart Product Types, eBay Categories, and Google Product Taxonomy. Manually selected categories bypass AI for full control.
AI Agent Product Updates
Assign bulk tasks to AI via natural language: 'Update weight and dimensions for all electronics SKUs', 'Set cost to $12.50 for SKUs starting with WH-', 'Add UPC from this spreadsheet to matching products'. AI executes with full audit trail and human approval for sensitive changes.
AI Content Generation
Generate marketplace-optimized bullet points, titles, and descriptions tailored to each channel's character limits and keyword requirements. AI uses your product data, category context, and competitive analysis to craft high-converting content that boosts search visibility.
AI Identifier Resolution
8-tier matching strategy resolves products across all identifiers: SKU → UPC → ASIN → FNSKU → GTIN → Barcode → EAN → Alternate SKUs → Fuzzy match. Prevents duplicates during imports, order syncs, and marketplace connections. Auto-creates missing products with full backfill.
AI Pricing Intelligence
Dynamic repricing engine analyzes competitor prices, buy box data, margin targets, and sales velocity to recommend optimal pricing per channel. Set floor/ceiling rules and let AI auto-adjust within your parameters to maximize profit while maintaining competitiveness.
Import products from anywhere
6 ways to get products into your catalog — from drag-and-drop CSV uploads to AI-powered unstructured data parsing.
CSV / Excel Import
Drag-and-drop bulk imports with intelligent column mapping. Supports 50,000+ rows with weight conversion (OZ→LB), image URL extraction, and multi-tier product matching to prevent duplicates.
Google Sheets Sync
Connect your Google Sheets directly. Changes sync automatically — add products, update prices, modify inventory levels. Perfect for teams that manage catalogs in spreadsheets.
AI-Powered Import
Paste unstructured product data — AI parses names, SKUs, prices, descriptions, and identifiers automatically. Handles messy data from suppliers, PDFs, and emails with intelligent field detection.
Marketplace Pull
Import existing catalog from Amazon, Walmart, Shopify, eBay, or any connected marketplace. Products, images, pricing, and identifiers are automatically mapped and deduplicated.
API Integration
RESTful API with full CRUD operations. Batch create/update up to 500 products per call with automatic identifier resolution, vendor matching, and category assignment.
Barcode Scanner
Scan UPC/EAN barcodes to instantly look up or create products. Mobile-friendly interface auto-populates product data from global databases and your existing catalog.
Import Preview — products_catalog.csv
2,847 rows detected| Row | SKU | Product Name | UPC | Price | Weight (oz) | Status |
|---|---|---|---|---|---|---|
| 1 | WH-BT500 | Wireless Bluetooth Headphones | 850142007231 | $49.99 | 8.96 | New |
| 2 | YM-PRO-BLK | Yoga Mat Pro — Black | 860198003411 | $34.99 | 48.00 | New |
| 3 | KC-SS-SET8 | Stainless Steel Cookware 8pc | 871234005679 | $129.99 | 192.00 | Update |
| 4 | PB-ORG-16 | Organic Peanut Butter 16oz | 883456007890 | $8.99 | 17.60 | New |
Export your way
Full catalog exports, filtered selections, marketplace-ready templates, and scheduled automation — your data, your format.
CSV / Excel Export
Export full catalog or filtered selections with customizable field mapping. Includes all identifiers, pricing, inventory, dimensions, and marketplace data.
Google Sheets Export
Push catalog data directly to Google Sheets for team collaboration, supplier sharing, or third-party integrations.
Marketplace Templates
Pre-formatted exports for Amazon Flat Files, Walmart Spec Sheets, eBay File Exchange, and Shopify CSV templates.
Custom Field Selection
Choose exactly which fields to export — from basic (SKU, Name, Price) to comprehensive (all 60+ product attributes including BuyBox data).
Scheduled Exports
Automate recurring exports to FTP, email, or cloud storage. Run daily inventory snapshots or weekly catalog updates for partners.
Background Processing
Datasets over 5,000 records automatically switch to server-side processing with job tracking in Export History. No browser timeouts.
Everything you need to manage products
From variations and kits to multi-channel listings and identifier management — a complete product information management system.
Variations & Kits
Parent-child variation trees with unlimited options (size, color, material). Kit/bundle products with component mapping. AI auto-groups related SKUs using 4-tier detection: parent_sku → name heuristics → attribute detection → SKU sibling patterns.
Multi-Channel Listing
Manage product data for 80+ marketplaces from one catalog. Channel-specific titles, descriptions, pricing, and images. Sync status shows Live, Inactive, or Unlinked per store. Bulk publish to new channels in one click.
Smart Categorization
Hierarchical categories with drag-and-drop organization. Auto-assign products to marketplace categories using AI classification. Custom tags, labels, and product types for internal organization and rule-based automation.
Image Management
Upload, reorder, and manage up to 8 images per product. AI auto-deduplicates galleries. Drag-and-drop with automatic S3 migration. Support for main image + 7 alternate views. Bulk image assignment across variations.
Weight & Dimensions
Store weight in LB/OZ with automatic conversion. Dimensions in inches with volume calculation. AI can auto-estimate from product category and name. Critical for accurate shipping rates and marketplace compliance.
Identifier Management
Track 10+ identifiers per product: SKU, UPC, ASIN, FNSKU, GTIN, EAN, ISBN, Barcode, MPN, and unlimited alternate SKUs/ASINs/UPCs. Import identifiers in bulk with the Alternative Identifier system supporting 50K+ rows.
Sales Velocity & Analytics
Real-time sold count across all channels. Sales velocity scoring, stock coverage days, and reorder point calculations. Profit margin analysis with cost, sale price, and marketplace fee tracking.
Inventory Controls
Per-product inventory tracking toggle. Low stock thresholds, reorder points, and reorder quantities. Reserve stock and buffer stock for channel-specific allocation. Serial number tracking for high-value items.
Delegate catalog tasks to AI
Talk to AI in plain English. Update weights, dimensions, pricing, categories — across hundreds of products at once.
I found 47 products in Electronics missing weight/dimensions. Here's what I'll do:
Done! Here's the summary:
One product, many SKUs — zero duplicates
When you sell across Amazon, Walmart, Shopify, eBay, and TikTok — the same product ends up with different SKUs on each channel. Willowcommerce intelligently detects, merges, and maps alternate SKUs so you always have a single source of truth.
Detect duplicates
When orders or catalog syncs import a SKU that doesn't match your primary SKU, the 8-tier matching engine checks UPC, ASIN, FNSKU, GTIN, EAN, Barcode, and existing alternate SKUs to find the real product.
Merge & map
Match found? The duplicate SKU is automatically added to the product's Alternate SKU array. All linked orders, inventory lots, purchase orders, invoices, and fulfillments transfer to the master product. The duplicate is removed.
Future-proof matching
Once mapped, any future order or import using that alternate SKU instantly resolves to the correct product — no manual intervention. Works across all channels, imports, and API integrations.
Duplicate Product Detected — SKU Merge Suggested
The imported SKU matches an existing product by UPC. Merge to consolidate.
Any future order or import using any of these SKUs will automatically resolve to the master product WH-BT500.
50K+ Alternate Identifiers
Import alternate SKUs, ASINs, and UPCs in bulk using CSV or the AI Agent. The system supports 50,000+ identifier rows with batched processing and map-based caching for speed.
Auto-Merge on Import
When marketplace syncs or CSV imports bring in duplicate SKUs, AI automatically suggests merges based on matching UPC, ASIN, or GTIN — transferring all linked transactions seamlessly.
Cross-Channel Resolution
Amazon uses ASIN, Walmart uses GTIN, eBay uses UPC, Shopify uses SKU. Willowcommerce maps all identifiers to one product so inventory, pricing, and analytics stay unified.
Frequently Asked Questions
Everything you need to know about Willowcommerce product catalog management.
Ready to transform your product catalog?
Join thousands of sellers who save 10+ hours per week on catalog management with AI-powered product enrichment and multi-channel publishing.
14-day free trial · No credit card required