The Iconic marketplace integration
Grow your business on The Iconic
Connect The Iconic to Willowcommerce and run listings, orders, inventory and fulfilment for Australia from one place. Willowcommerce connects your catalog, inventory, orders and shipping to The Iconic so you can scale without extra work.
Everything you need to sell on The Iconic
Listings & catalog
Publish and update The Iconic products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to The Iconic, across every warehouse, so you avoid overselling.
Order management
The Iconic orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to The Iconic on time.
Fees & payouts
See The Iconic fees and payouts against each order wherever The Iconic provides the data.
Performance insights
Sales, top products and profit by SKU across The Iconic and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through The Iconic's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your The Iconic account
Have an active The Iconic seller account ready.
Connect Willowcommerce
Link The Iconic in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce The Iconic integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its The Iconic integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Catalog and price sync with The Iconic
- Orders imported automatically with address validation
- Inventory shared with every other Australia channel
- Tracking pushed back as soon as the label prints
The Iconic integration FAQ
Does Willowcommerce integrate with The Iconic?
Yes. Willowcommerce connects to The Iconic to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to The Iconic?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to The Iconic, helping prevent overselling. Unchanged quantities are not resent.
Can I manage The Iconic alongside Amazon, Walmart and Shopify?
Yes. The Iconic runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is The Iconic available outside Australia?
Willowcommerce supports sellers in multiple countries. Where The Iconic operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for The Iconic
- One inventory pool across The Iconic, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU