Etsy marketplace integration
Grow your business on Etsy
Connect Etsy to Willowcommerce and run listings, orders, inventory and fulfilment for Australia from one place. Willowcommerce connects your catalog, inventory, orders and shipping to Etsy so you can scale without extra work.
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Everything you need to sell on Etsy
Listings & catalog
Publish and update Etsy products from one catalog with UPC/GTIN checks, variants and attribute mapping.
Real-time inventory sync
Only changed stock levels are pushed to Etsy, across every warehouse, so you avoid overselling.
Order management
Etsy orders flow in automatically and are routed to the right warehouse.
Shipping & tracking
Rate shop, print labels and send tracking back to Etsy on time.
Fees & payouts
See Etsy fees and payouts against each order wherever Etsy provides the data.
Performance insights
Sales, top products and profit by SKU across Etsy and your other channels.
Multi-warehouse & 3PL
Fulfil from your own warehouses, a 3PL or both from one inventory pool.
Secure connection
Connects through Etsy's official integration where available, with guided onboarding.
Get started in 3 steps
Set up your Etsy account
Have an active Etsy seller account ready.
Connect Willowcommerce
Link Etsy in minutes — no code required.
List, sell and ship
Publish products, sync inventory and fulfil orders from one place.
What is the Willowcommerce Etsy integration?
Willowcommerce (formerly GBCommerce) is multichannel eCommerce software for sellers, brands and 3PLs. Its Etsy integration keeps products, inventory and orders in sync, buys discounted shipping labels and uploads tracking automatically — alongside Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
What's included
- Catalog and price sync with Etsy
- Orders imported automatically with address validation
- Inventory shared with every other Australia channel
- Tracking pushed back as soon as the label prints
Etsy is also available in United States, Canada, United Kingdom
Etsy integration FAQ
Does Willowcommerce integrate with Etsy?
Yes. Willowcommerce connects to Etsy to sync products, inventory and orders, print shipping labels and send tracking back automatically.
How does inventory sync to Etsy?
Whenever stock changes in any of your warehouses, the new available quantity is pushed to Etsy, helping prevent overselling. Unchanged quantities are not resent.
Can I manage Etsy alongside Amazon, Walmart and Shopify?
Yes. Etsy runs from the same catalog and inventory pool as Amazon, Walmart, eBay, Shopify, TikTok Shop and 80+ other channels.
Is Etsy available outside Australia?
Willowcommerce supports sellers in multiple countries. Where Etsy operates in other countries, those stores can run side by side in the same account.
Why sellers choose Willowcommerce for Etsy
- One inventory pool across Etsy, Amazon, Walmart, Shopify and more
- Discounted shipping labels with automatic tracking upload
- Multi-warehouse and 3PL ready
- Order and profit visibility per SKU